Thomas Daamen in the Press

Thomas Daamen in the Press

Press reports, interviews and podcasts with and about Thomas Daamen – from his years in marketing and sales at Campari, most recently as Marketing Director of Campari Germany, to his work as a keynote speaker on Love Brands and brand leadership. Updated continuously, newest items first.

Photos and a short bio for your coverage are available at For Event Organizers.

May 26, 2026

Stimmbaum Podcast

Podcast

How Professional Experience Becomes a Powerful Keynote

as a keynote speaker

In the podcast “Starke Stimme – Starke Wirkung” (Strong Voice – Strong Impact), Thomas Daamen explains how his years in marketing turned into a keynote – and why storytelling has more impact than pure information.

April 14, 2026

German Speakers Association

Event

Journeys of Thought: The GSA Inspiration Tour in Munich

as a keynote speaker

Six speakers, ten minutes each: at the GSA Inspiration Tour in Munich, Thomas Daamen speaks about “What a Love Brand Has to Do with Your Life.”

September 30, 2025

Stimmbaum

Award

Speakernight Vienna Vol III

as a keynote speaker

Eleven speakers, eight minutes each of short keynote in front of a jury and audience: at Speakernight Vienna 2025, Thomas Daamen receives an award.

June 10, 2021

tip Berlin

Consumer press

Artistic Strolls on Campari’s Pop-up Art Walk

as Marketing Director, Campari Germany

With the Campari SecRED Gallery, Berlin becomes an art trail from June 22 to 27, 2021. Thomas Daamen: “Art has always played a special role for the Campari brand.”

March 23, 2021

getraenke-news

Trade press

Aperol Spritz Launches as a Premix for the First Time

as Marketing Director, Campari Germany

Aperol Spritz is available ready to drink for the first time – the entry into the ready-to-drink segment. Thomas Daamen puts the launch in context as Marketing Director.

August 14, 2020

WELT / ICONIST

Consumer press

Instead of Beer and Wine: No Alcohol, but the Taste and Experience of a Drink

as Marketing Director, Campari Germany

WELT looks at the trend toward non-alcoholic drinks. Thomas Daamen puts it in context using Crodino as an example: “More and more people are temporarily or completely giving up alcohol, but at the same time do not want to give up the taste and, above all, the social experience.”

August 4, 2020

Spirituosen-Journal

Trade press

Tradition x Modernity: Averna with a New Design and New Campaign

as Marketing Director, Campari Germany

Averna receives its first redesign since 1868 and a new campaign. Thomas Daamen had previously been responsible for the label redesign as Global Category Director in Milan – from idea to execution.

May 7, 2019

about-drinks

Trade press

Happy Birthday Aperol – A Century of Summer in a Glass

as Marketing Director, Campari Germany

Aperol turns 100. Thomas Daamen comments on the anniversary as Director Marketing.

October 31, 2018

Spirituosen-Journal

Trade press

Skyy Vodka Celebrates Diversity with New Media Campaign

as Marketing Director, Campari Germany

With “One Generation Further,” SKYY Vodka stands for diversity and conviction. Thomas Daamen on the core idea of the spot: “being together and toasting together, without prejudice and without hate.”

May 22, 2018

HORIZONT

Trade press

New Aperol Spot: Campari and Scholz & Friends Say Goodbye to “Streetlife”

as Marketing Director, Campari Germany

After around ten years, a new TV appearance for Aperol. Thomas Daamen: “Aperol is and remains a success brand of the Campari Group.”

September 20, 2017

about-drinks

Trade press

New Beauty of Blend Campaign from Tullamore D.E.W.

as Marketing Director, Campari Germany

With the spot “Danny Boy,” Tullamore D.E.W. returns to German television and takes a stand for cultural diversity. Thomas Daamen: “We believe that cultural diversity makes the world a richer and more interesting place.”

May 30, 2017

presseportal

Press release

Negroni Week 2017: Cocktails, Art & Charity

as Marketing Director, Campari Germany

During the bar scene’s worldwide charity week, Campari Germany supports the “Refugee Canteen,” which paves the way for young people into a hospitality apprenticeship. Thomas Daamen on community spirit and support with measurable impact.

March 7, 2017

about-drinks

Trade press · Interview

Averna: Thomas Daamen on the Amaro from Sicily

as Marketing Director, Campari Germany

Interview shortly after he started as Marketing Director of Campari Germany – about Averna and his path from Aperol through key account management to Milan.

2010

Lebensmittel Zeitung

Trade press · Award

The People Behind the Top Brands 2010

Campari Germany

The Lebensmittel Zeitung honors its Top Brands 2010. The photo gallery shows Thomas Daamen with the Campari team and Aperol at the award ceremony.

September 29, 2010

GWA – Effie

Case study

Aperol “Verrückt nach Leben” (Crazy about Life)

as Group Brand Manager, Campari Germany

The Effie case study documents Aperol’s breakthrough in Germany: sales in 2009 +200% versus 2008, buyer reach tripled. Thomas Daamen is listed as Group Brand Manager.

June 5, 2008

HORIZONT

Trade press

Tribal DDB Puts Aperol in the Spotlight

as Product Manager Aperol, Campari Germany

Aperol brings in Tribal DDB for strategic communications planning. HORIZONT quotes Thomas Daamen, then Product Manager, on the decision.