Together – From Zero to Love Brand
How does a brand come about that does not just enjoy a hype for one summer but establishes itself for the long term? Thomas Daamen has succeeded in creating genuine success brands that are now indispensable. The former Marketing Director and experienced speaker takes his audience into the innermost core of a strong brand. From there he shows how a well-thought-out brand strategy does not only bear fruit in the short term but anchors itself permanently as a powerful Love Brand in people’s minds. In doing so, Thomas Daamen also addresses that a focus on the emotional customer experience, paired with reliability, is decisive.
From first stations at Coca-Cola to L’Oréal Paris to Campari – internationally known brands with an unmistakable image define Thomas Daamen’s marketing career. He turned Aperol from an unknown product into a cult drink and number one in Germany. His keynote is refreshingly different, too! Because this triumphal march of the Spritz was no coincidence: customer understanding, creativity, continuity, and reliability – combined with targeted rule-breaking – systematically set the orange wave in motion.
Daamen’s keynote connects this bittersweet success story with that of other global Love Brands that thrive on their creativity, their deep customer understanding, and their capacity for innovation. The speaker reveals how early the right course must be set so that the brand strategy hits the emotional bull’s-eye – and how the emotional customer experience is at the center of all activities.
What do great brands have in common? They stand for reliability combined with rule-breaking, because they remain classics and yet reinvent themselves again and again. In this keynote you will learn which companies became icons of marketing through deep emotional bonds, skillful staging, and rule-breaking – and how you can achieve that for your brand. Why did a brand strategy not ignite? How can new paths for the emotional customer experience be derived from it? Thomas Daamen shows how, together, these learnings can fuel innovative processes, creativity, and changes of perspective anew.
With his keynote, speaker Thomas Daamen delivers concrete tools. He encourages using targeted rule-breaking alongside a consistent brand strategy and actively shaping innovation processes. He addresses both companies and brands that want to become a Love Brand together with their employees, and individuals who want to position themselves as a successful brand.
