{"id":1520,"date":"2026-10-05T20:21:15","date_gmt":"2026-10-05T20:21:15","guid":{"rendered":"https:\/\/thomas-daamen.de\/?page_id=1520"},"modified":"2026-10-13T08:44:07","modified_gmt":"2026-10-13T08:44:07","slug":"presse","status":"publish","type":"page","link":"https:\/\/thomas-daamen.de\/en\/presse\/","title":{"rendered":"Press"},"content":{"rendered":"

Thomas Daamen in the Press<\/h1><\/div>

Thomas Daamen in the Press<\/h1><\/div>

Press reports, interviews and podcasts with and about Thomas Daamen \u2013 from his years in marketing and sales at Campari, most recently as Marketing Director of Campari Germany, to his work as a keynote speaker on Love Brands and brand leadership. Updated continuously, newest items first.<\/p>\n

Photos and a short bio for your coverage are available at For Event Organizers<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

May 26, 2026<\/p>\n<\/div>

Stimmbaum Podcast<\/strong><\/p>\n<\/div>

Podcast<\/span><\/p>\n<\/div><\/div><\/div>

How Professional Experience Becomes a Powerful Keynote<\/h3><\/div>

as a keynote speaker<\/strong><\/p>\n<\/div>

In the podcast \u201cStarke Stimme \u2013 Starke Wirkung\u201d (Strong Voice \u2013 Strong Impact), Thomas Daamen explains how his years in marketing turned into a keynote \u2013 and why storytelling has more impact than pure information.<\/p>\n<\/div>

To the podcast \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

April 14, 2026<\/p>\n<\/div>

German Speakers Association<\/strong><\/p>\n<\/div>

Event<\/span><\/p>\n<\/div><\/div><\/div>

Journeys of Thought: The GSA Inspiration Tour in Munich<\/h3><\/div>

as a keynote speaker<\/strong><\/p>\n<\/div>

Six speakers, ten minutes each: at the GSA Inspiration Tour in Munich, Thomas Daamen speaks about \u201cWhat a Love Brand Has to Do with Your Life.\u201d<\/p>\n<\/div>

To the event \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

September 30, 2025<\/p>\n<\/div>

Stimmbaum<\/strong><\/p>\n<\/div>

Award<\/span><\/p>\n<\/div><\/div><\/div>

Speakernight Vienna Vol III<\/h3><\/div>

as a keynote speaker<\/strong><\/p>\n<\/div>

Eleven speakers, eight minutes each of short keynote in front of a jury and audience: at Speakernight Vienna 2025, Thomas Daamen receives an award.<\/p>\n<\/div>

To the report \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

June 10, 2021<\/p>\n<\/div>

tip Berlin<\/strong><\/p>\n<\/div>

Consumer press<\/span><\/p>\n<\/div><\/div><\/div>

Artistic Strolls on Campari\u2019s Pop-up Art Walk<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

With the Campari SecRED Gallery, Berlin becomes an art trail from June 22 to 27, 2021. Thomas Daamen: \u201cArt has always played a special role for the Campari brand.\u201d<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

March 23, 2021<\/p>\n<\/div>

getraenke-news<\/strong><\/p>\n<\/div>

Trade press<\/span><\/p>\n<\/div><\/div><\/div>

<\/span>Aperol Spritz Launches as a Premix for the First Time<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

Aperol Spritz is available ready to drink for the first time \u2013 the entry into the ready-to-drink segment. Thomas Daamen puts the launch in context as Marketing Director.<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

August 14, 2020<\/p>\n<\/div>

WELT \/ ICONIST<\/strong><\/p>\n<\/div>

Consumer press<\/span><\/p>\n<\/div><\/div><\/div>

<\/span>Instead of Beer and Wine: No Alcohol, but the Taste and Experience of a Drink<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

WELT looks at the trend toward non-alcoholic drinks. Thomas Daamen puts it in context using Crodino as an example: \u201cMore and more people are temporarily or completely giving up alcohol, but at the same time do not want to give up the taste and, above all, the social experience.\u201d<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

August 4, 2020<\/p>\n<\/div>

Spirituosen-Journal<\/strong><\/p>\n<\/div>

Trade press<\/span><\/p>\n<\/div><\/div><\/div>

<\/span>Tradition x Modernity: Averna with a New Design and New Campaign<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

Averna receives its first redesign since 1868 and a new campaign. Thomas Daamen had previously been responsible for the label redesign as Global Category Director in Milan \u2013 from idea to execution.<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

May 7, 2019<\/p>\n<\/div>

about-drinks<\/strong><\/p>\n<\/div>

Trade press<\/span><\/p>\n<\/div><\/div><\/div>

<\/span>Happy Birthday Aperol \u2013 A Century of Summer in a Glass<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

Aperol turns 100. Thomas Daamen comments on the anniversary as Director Marketing.<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

October 31, 2018<\/p>\n<\/div>

Spirituosen-Journal<\/strong><\/p>\n<\/div>

Trade press<\/span><\/p>\n<\/div><\/div><\/div>

Skyy Vodka Celebrates Diversity with New Media Campaign<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

With \u201cOne Generation Further,\u201d SKYY Vodka stands for diversity and conviction. Thomas Daamen on the core idea of the spot: \u201cbeing together and toasting together, without prejudice and without hate.\u201d<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

May 22, 2018<\/p>\n<\/div>

HORIZONT<\/strong><\/p>\n<\/div>

Trade press<\/span><\/p>\n<\/div><\/div><\/div>

<\/span>New Aperol Spot: Campari and Scholz & Friends Say Goodbye to \u201cStreetlife\u201d<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

After around ten years, a new TV appearance for Aperol. Thomas Daamen: \u201cAperol is and remains a success brand of the Campari Group.\u201d<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

September 20, 2017<\/p>\n<\/div>

about-drinks<\/strong><\/p>\n<\/div>

Trade press<\/span><\/p>\n<\/div><\/div><\/div>

New Beauty of Blend Campaign from Tullamore D.E.W.<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

With the spot \u201cDanny Boy,\u201d Tullamore D.E.W. returns to German television and takes a stand for cultural diversity. Thomas Daamen: \u201cWe believe that cultural diversity makes the world a richer and more interesting place.\u201d<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

May 30, 2017<\/p>\n<\/div>

presseportal<\/strong><\/p>\n<\/div>

Press release<\/span><\/p>\n<\/div><\/div><\/div>

Negroni Week 2017: Cocktails, Art & Charity<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

During the bar scene\u2019s worldwide charity week, Campari Germany supports the \u201cRefugee Canteen,\u201d which paves the way for young people into a hospitality apprenticeship. Thomas Daamen on community spirit and support with measurable impact.<\/p>\n<\/div>

To the press release \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

March 7, 2017<\/p>\n<\/div>

about-drinks<\/strong><\/p>\n<\/div>

Trade press \u00b7 Interview<\/span><\/p>\n<\/div><\/div><\/div>

Averna: Thomas Daamen on the Amaro from Sicily<\/h3><\/div>

as Marketing Director, Campari Germany<\/strong><\/p>\n<\/div>

Interview shortly after he started as Marketing Director of Campari Germany \u2013 about Averna and his path from Aperol through key account management to Milan.<\/p>\n<\/div>

To the interview \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

2010<\/p>\n<\/div>

Lebensmittel Zeitung<\/strong><\/p>\n<\/div>

Trade press \u00b7 Award<\/span><\/p>\n<\/div><\/div><\/div>

<\/span>The People Behind the Top Brands 2010<\/h3><\/div>

Campari Germany<\/strong><\/p>\n<\/div>

The Lebensmittel Zeitung honors its Top Brands 2010. The photo gallery shows Thomas Daamen with the Campari team and Aperol at the award ceremony.<\/p>\n<\/div>

To the photo gallery (image 7) \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

September 29, 2010<\/p>\n<\/div>

GWA \u2013 Effie<\/strong><\/p>\n<\/div>

Case study<\/span><\/p>\n<\/div><\/div><\/div>

Aperol \u201cVerr\u00fcckt nach Leben\u201d (Crazy about Life)<\/h3><\/div>

as Group Brand Manager, Campari Germany<\/strong><\/p>\n<\/div>

The Effie case study documents Aperol\u2019s breakthrough in Germany: sales in 2009 +200% versus 2008, buyer reach tripled. Thomas Daamen is listed as Group Brand Manager.<\/p>\n<\/div>

To the case study (PDF) \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

June 5, 2008<\/p>\n<\/div>

HORIZONT<\/strong><\/p>\n<\/div>

Trade press<\/span><\/p>\n<\/div><\/div><\/div>

Tribal DDB Puts Aperol in the Spotlight<\/h3><\/div>

as Product Manager Aperol, Campari Germany<\/strong><\/p>\n<\/div>

Aperol brings in Tribal DDB for strategic communications planning. HORIZONT quotes Thomas Daamen, then Product Manager, on the decision.<\/p>\n<\/div>

To the article \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1520","page","type-page","status-publish","hentry"],"yoast_head":"\nThomas Daamen in der Presse | Love Brands & Motivation<\/title>\n<meta name=\"description\" content=\"Presse, Interviews & Podcasts mit Thomas Daamen \u2013 vom Marketing Director bei Campari zum Keynote Speaker f\u00fcr Love Brands, Markenf\u00fchrung und Motivation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomas-daamen.de\/en\/presse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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